Aura Entertainment is a Sydney-based artist management and creative services company specialising in music industry representation, brand partnerships, and event production. With a mission to elevate talent, amplify voices, and deliver impactful entertainment experiences, Aura blends creative vision with strategic execution to serve artists, brands, and audiences across Australia and beyond.

Through three dedicated divisions, Aura Entertainment offers a comprehensive suite of services. Aura Music manages and develops artists, delivering label services, tour management, music publishing, custom music content, and educational programs that support sustainable, long-term careers. Aura Connect bridges small and large businesses through high-impact content creation, social media management, influencer marketing, digital advertising, and brand partnerships, backed by in-depth market research and tailored training in digital marketing best practices. Aura Produce provides end-to-end event production services, including talent booking, studio rentals, event marketing, and pre- and post-event analysis, ensuring every project is delivered to the highest standard.

Since its inception, Aura Entertainment has collaborated with leading brands and organisations, building partnerships that drive visibility and cultural impact. Known for its integrity, quality, and industry expertise, Aura has become a trusted partner for artists aiming to grow their audience and for brands seeking to connect with the music, arts, and entertainment sectors.

At its core, Aura Entertainment is committed to helping artists and brands thrive, whether guiding an independent musician’s career, shaping a brand’s creative identity, or producing unforgettable live events that resonate on a global stage.